Astral has partnered with Fabletics, a leading global activewear brand, to bring its performance-driven, fashion-forward apparel directly into boutique fitness studios across the U.S.
This collaboration marks a key step in Astral’s ongoing mission to connect top consumer brands with boutique fitness communities. With a second order already placed, the partnership is proving that demand for accessible, high-quality activewear within the boutique space is stronger than ever.
Bridging Consumer Brands and Boutique Studios
As consumer activewear brands look for new, direct ways to reach engaged fitness audiences, boutique studios are emerging as an ideal partner: community-driven, loyal, and passionate about wellness. Yet, for many global brands, entering this space has been challenging.
Astral removes those barriers. Acting as both a retail partner and market connector, Astral offers curated retail solutions—handling everything from product selection to fulfillment—to make it easy for consumer brands to reach the boutique market.
“Studios need a reputable name that resonates and delivers value,” said Emily, Fabletics Representative. “Fabletics, who everybody knows, offers that brand recognition at an accessible price. Plenty of brands have cult followings, but at higher price tiers. We bring the trifecta: brand recognition, sharp pricing, and outstanding quality.”
Why the Partnership Works
For Fabletics, this partnership hits the perfect intersection of price point, accessibility, and inclusivity. The brand’s offerings—available up to size 4X—make premium activewear attainable to a wider range of consumers, while giving studios a product line that’s both high-performing and highly profitable.
“It’s that price point where studios get quality without the luxury tag,” Emily said. “Between recognition, pricing, quality, and sizing, it’s truly one stop. Most brands aren’t doing that, which is huge.”
Astral’s expertise in boutique fitness retail ensures that studios receive tailored support—from merchandising guidance to logistics—so owners can focus on what they do best: running their business and serving members.
“This partnership is like a warm blanket—owners know Fabletics and Astral have their best interests at heart,” Emily added. “Studio success is the shared end goal, and that alignment is why we work so well together.”
The F-Badge: Fashion, Fit, Function, Fabric, and Fun
At the heart of Fabletics’ identity is what Emily calls the Five F’s—Fashion, Fit, Function, Fabric, and Fun.
“Those five F’s are what define the F-Badge,” she explained. “They represent who we are as a brand—serious about performance, but never without energy, inclusivity, and a sense of fun.”
That balance of quality and personality is what makes Fabletics stand out in boutique retail, where members value authenticity and connection as much as style and comfort.
Rethinking Retail Accessibility
One of the most exciting aspects of this collaboration is accessibility. What was once a membership-based brand is now open to everyone, with in-studio pricing designed to be straightforward and approachable.
“You no longer need a membership to buy Fabletics,” Emily explained. “That’s huge for studios—members can buy without a subscription and still get a lower in-studio price than in our own stores. It feels like being part of a special club without the barrier of membership.”
Looking ahead, Fabletics and Astral are exploring wholesale-exclusive capsules and co-branded collections, giving studios access to unique products unavailable online or in traditional retail stores.
Looking Ahead
Beyond product expansion, both teams are focused on long-term collaboration and innovation within the boutique market.
“Fabletics brings a killer product; Astral brings a killer business model and partners,” Emily said. “We’ll build each other’s business, collaborate deeply, share feedback, and keep improving—for the long haul.”
A Win for Studios and Members Alike
For studios, the benefits are clear:
- Access to globally recognized products at accessible wholesale pricing
- Flexible order models with no heavy minimums
- Built-in brand equity that excites members and drives sell-through
For members, it means tangible access to high-quality activewear—immediate, inclusive, and affordable.
Astral’s partnership with Fabletics signals a new era for boutique retail—one where major brands and boutique studios grow together through shared values of community, inclusivity, and accessibility.