Astral is comprised of a team that works hard, has fun, and shares a passion for athleisurewear with our studio partners. We strive to become the leading provider of retail success fulfillment solutions to the boutique fitness industry. If you are looking to join a motivated, driven group of individuals, you have come to the right place!
Digital Marketing Specialist
The Digital Marketing Specialist is responsible for maintaining and managing timely and accurate digital content on the Astral website. This position is responsible for developing outbound digital marketing campaigns and appropriate tactics for the digital customer journey.
• Maintain digital content on Astral website, ensuring consistency, relevancy, and timeliness
• Optimize digital merchandising through visual elements, such as the creation of images, videos, and graphics, as well as writing compelling content
• Generate and implement ideas for website improvement
• Collaborate as required with Astral team on overall marketing efforts to increase sales
• Maintain visual brand identity across all digital properties
• Various other marketing tasks as assigned
• Make recommendations on strategic media spend
• Ability to work independently i.e., not always in the office
• Maintain flexible work schedule to meet time-sensitive deadlines
• Proven experience with graphic design software, such as Canva and/or Adobe Illustrator
• Working knowledge of Shopify and/or other e-commerce software is a plus
• Paid ads, search engine optimization, and content marketing experience all preferred
Reports to: Head of Strategy