ATTENDANCE-BASED CHALLENGES
Attendance-based challenges are a great way to keep your members engaged, boost existing class packs, and build a community around consistency and drive.
CHALLENGE IDEAS
20 IN 45
HOW IT WORKS:
Complete 20 classes in 45 days
EXECUTION:
- Enroll members in challenge
- Track visits weekly
- Celebrate finishers
BEST SEASON:
Fall or January
Fall is a time where people are getting back into routine. A 20 in 45 Challenge is a great way to get your members back into the groove of class consistency. Alternatively, January is peak new-member season, and a great way to upsell class packs & encourage participation.
PERFECT ATTENDANCE
HOW IT WORKS:
Attend the same class (i.e. 5:30 PM Wednesdays) for X weeks.
EXECUTION:
- Publish a Leaderboard
- Introduce/discuss the challenge in classes
- Recognize winners
BEST SEASON:
Any Time
The Perfect Attendance Challenge is great for encouraging consistency, habit building, and builds a community in your classes. It's a great way to boost member-to-member interaction in classes.
WEEKEND WARRIOR
HOW IT WORKS:
Attend 4/6 weekends in a 6 week span.
EXECUTION:
- Promote on Fridays & social media
- Offer weekend class incentive (fun music, special workout, etc.)
BEST SEASON:
Spring, Summer
While there is more time on weekends, it tends to fill up quickly. Offering a fun-incentivized weekend program keeps your studio at top of mind, and starts to become a consistent must-do for your members on the weekend.
MORNING MOMENTUM
HOW IT WORKS:
Attend 12 Morning Classes
EXECUTION:
- Promote on Fridays & social media
- Offer weekend class incentive (fun music, special workout, etc.)
BEST SEASON:
January, Fall
The morning crew typically tends to be a devoted, smaller batch of members. Many people want to be a morning class person, but may need that extra push to make the leap. This challenge is a perfect way to boost morning attendance, as well as get your members hooked on that early morning, post-class high that will carry them throughout the day.