SEASONAL CHALLENGES

Seasonal Challenges are perfect for maximizing excitement around the holiday seasons.

SHOP GIFTABLES

CHALLENGE IDEAS

  • AROUND THE INSTRUCTOR TREE

    HOW IT WORKS:

    Take a class with every Instructor during the month of December.

    EXECUTION:

    • Create a leaderboard/tracking system for members to refer back to in order to stay on track
    • Announce the month before & create hype among instructors

    BEST SEASON:

    December

    This is a great way to get members to step out of their comfort zone & try new class types and instructors! It can lead to them finding a new favorite rhythm in your studio.

  • NEW YEAR RESET

    HOW IT WORKS:

    Set a goal for a set number of classes to attend during the first 6-8 weeks of the year.

    EXECUTION:

    • Set a date to start the challenge
    • Create a goal (4x/week, etc.)
    • Create a sticker chart, have members add stickers to their name every time they attend a class within this period.

    BEST SEASON:

    New Year

    This challenge is an excellent way to get all of your members in on the action! Having an interactive chart motivates members to get in, get their classes finished, and brag about it afterward.

  • SHARE THE LOVE

    HOW IT WORKS:

    Buddy Challenge. Offer each member 2x buddy passes to bring their friend within the span on 1 month. Reward them with matching gifts.

    EXECUTION:

    • Promote on Fridays & social media
    • Offer weekend class incentive (fun music, special workout, etc.)

    BEST SEASON:

    Valentine's

    Positioned as a Galentine's Celebration, consider holiding a Galentine's Bring-A-Friend type class, and give the visiting friends 2 free class passes. If they attend & sign up, gift them and your original member a matching gift to celebrate friends working out together!